Video production budget

How to budget for a video production

A good video production budget is not about finding the cheapest quote, but about spending the money where it creates the most value. Most professional video productions in Denmark fall between DKK 12,000 and DKK 120,000, and where you land depends on video type, level of ambition and scope. If you want to see quickly where your project ends up, the price calculator gives you a realistic estimate in two minutes, completely free.

What should the budget cover?

A realistic budget takes the whole process into account, not just the shooting day itself:

• Pre-production - concept, script and planning.
• Filming - crew, equipment, locations and any cast.
• Post-production - editing, colour, graphics, animation and sound.
• Delivery and versioning - finished films in the formats you need.

See the full price overview for video production to see what is typically included at each level.

Budget by video type

As a starting point you can count on the following entry prices, depending on which type of video you need:

• Event video from DKK 12,000
• Employer branding video from DKK 15,000
• Customer case video from DKK 18,000
• Sales pitch video from DKK 20,000
• Explainer video from DKK 30,000
• Brand film from DKK 35,000

How to get the most for your budget

If you have a fixed frame, there are several ways to get more video for the money:

• Gather several films into one shooting day. That way the cost of crew and preparation is shared across several deliverables.
• Prioritise concept and message over many expensive locations. It is the story that decides whether the video works.
• Version the same raw material for several formats and lengths for social media.
• Choose the right level. BASIC, STANDARD or PREMIUM, so you do not pay for more than your purpose requires.

Fixed quote or indicative estimate?

The price calculator gives you an indicative budget straight away, so you can plan. If you want a fixed price, send us your project through the contact form and get a concrete quote based on the actual requirements.

Calculate your budget

The best starting point for your own project is a concrete figure. Calculate your budget by answering a few questions about video type, scope and deadline, and you are ready to move on.