Blog

Knowledge about
video production
and film budget

Articles and guides for those who take video seriously. We write about budgets, format, strategy and everything in between.

Fra content-kaos til klar strategi

From content chaos to clear strategy: How to bring it all together

Many companies experience the same problem. Lots of content is produced, but with no

Profesionelle portrætter

Professional portraits: More than just a pretty picture

Professional portraits are often reduced to something practical. A picture for the website. A

Indholdsstrategi med billeder

Content strategy with images: How to get more out of your visual archive

Many companies have large image archives that are rarely used optimally. Images are stored

Studieoptagelser

Studio recordings: Why more companies are opting for fixed frameworks

In 2026, more companies are choosing to produce video and images in a studio

Stillfoto vs. video

Stills vs. video: When do images still provide the most value?

Video is a big part of modern communication, but that doesn’t mean still photos

Fremtidens content

The future of content: What should companies invest in now?

The future of content is not about trends that disappear again. It’s about relevance,

Videobudget og ROI

Video budget and ROI: How to measure impact

A video budget is only an expense if you don’t know what you’ll get

AI i videoproduktion

What does AI mean for video production in 2026?

AI has really made its way into video production. In 2026, it’s no longer

Content serier

Content series: The most underrated video strategy in 2026

Many companies still produce video as standalone projects. A movie here, a campaign there,