SOCIAL MEDIA VIDEO

Social media video prices

Really useful if you just want a first idea of the price level and the scope of the production.

Kathrine Hansen

Marketing Manager

We have made the prices transparent, so you can focus on the story, not the budget.

What does a social media video cost?

Video for social media typically costs from around DKK 12,000 and up. The price depends above all on whether the video is produced as a separate shoot, or as part of a larger production where we cut several short versions from the same material. “Social media video” covers everything from short reels and stories to ads and employer branding clips. If you want an exact figure for your own project, the price calculator takes you through it in two minutes, completely free.

How video for social media is priced

The most cost-effective way to get video for social media is to produce several clips from one shooting day. If you need a single short video, it sits at the low end of the range; if you need a whole series for a campaign, the cost of crew and preparation is shared across several films.

Short clips from a larger production

If we are filming, for example, a customer case video or an event video, we can often deliver short social versions as an add-on, for example 9:16 for Reels and Stories and 1:1 for the feed. That is the cheapest route to a lot of content, because the shoot is already paid for.

Standalone social media video

If the video has to stand alone as an ad, it resembles a sales pitch video and starts at around DKK 20,000, depending on the amount of graphics and the number of versions.

What affects the price?

The price of video for social media is driven above all by:

  • Number of versions and formats. More clips and formats (9:16, 1:1, 16:9) mean more editing work.
  • Length and quantity. A single short video is cheaper than a series of clips.
  • Graphics, text cards and subtitles. Motion design and captions are often decisive on sound-off feeds, and they add hours.
  • Shooting days. Does separate material have to be filmed, or can we reuse footage from a larger production?
  • Add-on versus standalone. Social clips as an add-on to another shoot are cheaper than a separate production.

Why video on social media?

Video is the format that typically creates the most engagement and reach on social media, and short, subtitled clips are strong for advertising, recruitment and organic content alike. By planning social versioning in from the start, you get the most out of every shoot.

See the price overview and calculate your price

If you want to compare with other video types, you will find the whole price overview on our hub video production prices. And if you are ready for a concrete figure, you can calculate your price in under two minutes, completely free and with no obligation.

FAQ

Video for social media typically starts at around DKK 12,000 and rises with the number of versions, the length and the graphics. If the clips are produced as an add-on to a larger shoot, it is cheaper than a separate production. Use the price calculator for a concrete estimate.
We deliver in the formats the platforms require: 9:16 for Reels, Stories and TikTok, 1:1 for the feed and 16:9 for YouTube. We can deliver several formats from the same material.
Yes. That is often the most cost-effective solution: we film once and cut several short versions, so the cost of crew and preparation is spread across several films.
Most social videos are 15 to 60 seconds, but it depends on the platform and the purpose. We advise on length and format based on where the video will be used.
Yes. Since many people watch video without sound on social media, we are happy to add subtitles and text cards so the message gets through. It can be included as part of the production.