Commercial prices

What does a commercial cost?

A commercial typically costs between DKK 20,000 and DKK 85,000. The price depends on the format, the level of ambition and how much the film will be used in paid advertising. “Commercial” is a broad term, and here it usually covers either a short, conversion-focused sales pitch video or a more developed, story-driven brand film. If you want an exact figure for your own commercial, the price calculator takes you through it in two minutes, completely free.

Commercials at two levels

Most commercials fall into one of two categories, depending on purpose and budget:

The short, sales-driven commercial (from DKK 20,000)

If the film has to sell a specific product or service and run as an ad on the web and social media, a sales pitch video is usually the right choice. It is short, sharp and built for conversion, and starts at around DKK 20,000. The price rises with the amount of graphics, motion design and the number of versions.

The story-driven commercial (from DKK 35,000)

If you want to build awareness and an emotional connection to your brand, a brand film is the most ambitious form of commercial. Here concept, script, cast and locations play a bigger role, and the price starts at around DKK 35,000 and up, depending on the scope.

What affects the price of a commercial?

The price is driven above all by:

• Concept and script. The more developed the idea and the story, the stronger the film, and the more pre-production.
• Number of shooting days and crew. More locations, actors and shooting days increase the price.
• Graphics and animation. Motion design, text cards and effects add both value and hours.
• Versioning. If the commercial has to be delivered in several lengths and formats, for example for TV, YouTube and Reels, that increases the post-production work.
• Media spend. If the film will be used in paid advertising over a longer period, that often calls for higher production quality.

What is included in the price?

A commercial with us covers the whole process as standard: pre-production with concept and script, the shoot itself with professional equipment and crew, and post-production with editing, colour, sound and graphics. You get the finished film delivered in at least one format, ready to use. Like our other video types, commercials come in the levels BASIC, STANDARD and PREMIUM. See the full price overview for video production to compare across types.

Get a precise price for your commercial

The price ranges here give you a good pointer, but the best starting point is a concrete estimate. Calculate your price by answering a few questions about format, scope and deadline, and you are ready to talk about your next commercial.