Published January 2026 – 7 min. reading time – Written by Jesper, Story & Co
“What does a movie cost?” – It’s one of the most frequently asked questions from companies considering video production. And one of the hardest to answer with a single number.
The cost of video production depends on much more than the camera and editing. The format, target audience, number of shooting days, post-production and your ambition – it all adds up.
In this guide, we review specific prices for the 6 most in-demand video types in 2026, explain what drives the price up – and what you can do to get the most out of your budget.
Ready for an instant estimate? Use the price calculator below.
| 👉 Calculate the cost of your video now – get a free estimate → filmbudget.dk/prisberegner |
Prices at a glance – what do the 6 video types cost?
Below you can see the starting prices for our 6 video categories. All prices include pre-production, recording and post-production in the standard package.
| Video type | Starting price | Standard package | Premium |
| Sales pitch video | From 20,000 kr. | 30,000 kr. | 50,000 kr. |
| Employer branding video | From 15,000 kr. | 25,000 kr. | 45,000 kr. |
| Casevideo | From 18,000 kr. | 28,000 kr. | 45,000 kr. |
| Explainer video | From 30,000 kr. | 45,000 kr. | 70,000 kr. |
| Event video | From 12,000 kr. | 20,000 kr. | 35,000 kr. |
| Brand film | From 35,000 kr. | 55,000 kr. | 90,000+ kr. |
Prices are indicative and based on Story & Co’s standard packages. The exact budget depends on your specific task. Use the price calculator for a customized estimate.
| 👉 Calculate your exact price → filmbudget.dk/prisberegner |
What affects the price of a movie?
The cost of a video production is the sum of many factors. Here are the most important ones:
1. purpose and level of ambition
An internal onboarding video requires something completely different than a brand film for TV and digital media. The greater the ambition for visual quality, production and distribution – the higher the budget.
2. Pre-production: concept and script
A well-written script and a clear idea saves time during filming. We always spend time on pre-production – it makes the end result better and the process more efficient.
3. Recording days and crew size
A simple production can be done in one day with a small crew. A larger production with multiple locations, actors and specialized equipment requires more days and more professionals. Each day of shooting with a professional crew typically costs 8,000-25,000 DKK depending on the size of the crew.
4. Post production and versioning
Editing, color correction, graphics, animation and sound are underestimated budget items. In 2026, production is often expected in multiple formats and lengths – for website, LinkedIn, Instagram and internal use. Versioning takes time and should be priced from the start.
5. Recording location
Shooting on Funen and in Svendborg is typically cheaper than in Copenhagen, as transportation costs are lower. Foreign productions increase the budget significantly.
| 👉 Want to know what your specific production costs? Use the calculator → |
The 6 video types – what do you get for your money?
Sales pitch video – from 20,000 kr.
A sales pitch video sells your product or service in under 60 seconds. Optimized for web and social media, it highlights your strongest benefits in a concise and engaging way. Ideal for LinkedIn advertising and landing pages.
Employer branding video – from 15,000 kr.
Attract the right candidates with an authentic recruitment video. An employer branding video shows the workplace culture, the people behind the company and what makes you an attractive employer. Works especially well on LinkedIn and career sites.
Case video – from 18,000 kr.
Build credibility with a case video that shows real customers and proven results. A case video converts better than text and adds substance and trust to your brand.
Explainer video – from 30,000 kr.
Make the complex understandable with visual and simple communication. Explainer videos work as live action or animation and are ideal for technical products, SaaS solutions and processes that are difficult to explain with text.
Event video – from 12,000 kr.
Share sentiment and content from your most important events. An event video ensures that valuable content from conferences, product launches and internal events lives on far beyond the day itself.
Brand film – from 35,000 kr.
A brand film is an emotion-driven story that strengthens your brand in the long run. It is not designed for direct sales but to create awareness, identification and recognizability over time. Brand films are the most expensive category – but also the one with the longest lifespan.
| 👉 See all prices and packages for your video type → filmbudget.com/price calculator |
How to make the most of your video budget in 2026
A good video budget isn’t about paying as little as possible – it’s about making the right investment.
- Think reuse: Plan from the start that one production can yield multiple formats and lengths. A 2-minute brand video can be cut into a 30-second version for Instagram and a 15-second teaser for LinkedIn.
- Combine video types: Many companies get more value by combining a case video with a sales pitch version, for example – getting two strong assets from one production day.
- Invest in pre-production: Thorough scripting and planning reduces wasted time during filming and ensures a better result within budget.
- Measure the impact: Define KPIs before production starts: should the movie generate leads, increase awareness or reduce bounce rate? Measurement makes the next budget easier to justify.
| 👉 Calculate what your next video production costs → filmbudget.dk/prisberegner |
Read also
Want to dive deeper into a specific video type or topic?
- See prices and packages: filmbudget.dk/salgspitch-video-pris
- See prices and packages: filmbudget.dk/employer-branding-video-price
- See prices and packages: filmbudget.dk/brandfilm-pris
- Guide: Video production step by step – nordicstory.dk
- Who are we? See our cases and portfolio – storyco.dk
Frequently asked questions about film production prices
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How much does a simple corporate video cost?
A simple corporate video typically starts from 15,000-20,000 DKK for a basic production with one day of shooting, editing and delivery in one format. The price varies greatly with the number of shooting days, crew size and the scope of post-production.
Can you make a good movie for less than $20,000?
Yes – an event video or an employer branding video can be professionally produced from 12-15,000 DKK in the basic package. However, it requires a clear purpose, good preparation and an efficient day of shooting.
What is included in the price?
All our packages include pre-production, recording and post-production. The basic package covers one format and length. Standard and Premium packages add versioning, graphics and distribution-ready formats for social media.
Why do prices vary so much?
Because purpose, ambition and scope vary enormously. An internal video with simple editing is technically cheap. A brand film with actors, sound design and high-level color correction requires many specialists and days.
How do I get an accurate price estimate?
Use our free price calculator at filmbudget.dk/price-calculator. Answer 7 simple questions about video type, format, duration and shooting location and you’ll get a concrete estimate directly in your inbox.
| 👉 Calculate your price now – answer 7 questions and get an estimate → |
| Jesper Mathiesen Producer and Studio Manager – Story & Co Jesper Mathiesen is a Producer and Studio Manager at Story & Co with many years of experience in video production. He helps companies use video strategically for growth, branding and communication – from first brief to finished film. Contact: hello@filmbudget.dk – storyco.dk |
