LinkedIn is a great channel for B2B marketing and personal branding. And video is one of the most effective formats for attracting attention, building relationships and communicating complex messages.
But how do you get your videos to actually reach and engage users? Here are 7 concrete tips to help you increase reach and engagement on LinkedIn without having to post more often or boost everything with ad dollars.
1. Grab attention quickly
On LinkedIn, you only have a few seconds to grab your audience’s attention. The first 1-3 seconds are crucial. Use a strong visual hook or a clear headline directly in the video.
Use text in the image, preferably with large headlines so the user understands what the video is about. Even without sound.
2. Post the video on Linkedin – not as a Youtube link
LinkedIn’s algorithm favors video that is uploaded directly to the platform. A YouTube link is not prioritized in the same way, because the algorithm doesn’t like the user to be sent away from Linkedin.
Upload your video as an MP4 file directly in the post. For higher visibility and better playback on mobile.
3. Subtitles are a must
Most people watch video without sound, especially on mobile. If you don’t have subtitles, you risk not getting the message at all.
Add subtitles directly in the video (burned in) or as an SRT file. This increases both comprehension and accessibility.
4. Keep it short and sweet
LinkedIn users scroll fast and time is short. Videos under 60 seconds generally perform better than longer formats.
Get to the point quickly and cut out unnecessary filler. Think: one message – one video.
5. Use a personal tone of voice and face
Personal content often performs better than highly polished and corporate content. Use a real person from the company, such as a CEO, specialist or customer to create credibility and presence.
Consider a short video with speak to camera or an interview clip. It makes the video authentic.
6. Optimize your text and thumbnail
The text around the video is just as important as the video itself. Use a catchy intro, preferably with questions or challenges that the target audience can relate to.
Add a catchy thumbnail (cover image) if possible to make the video look professional in the feed.
7. Engage with your network before and after
LinkedIn rewards engagement. This means that likes, comments and shares in the first 60 minutes after posting have a big impact on how many people watch your video.
Make sure to reply to comments and possibly comment first. Consider tagging relevant people or companies (wisely).
Video on LinkedIn works if you do it right
A good LinkedIn video doesn’t have to cost a fortune, but it needs to be thought out strategically. When you know the format, length, target audience and purpose, even a short video can create great value and visibility.
At Filmbudget, we help companies produce videos that not only look good but also perform well on platforms like LinkedIn. From short explainer clips to campaign films and employer branding.
Contact us today for a no-obligation chat about how to get visibility and engagement with video in your feed.
