Video is no longer just nice to have, it’s the most engaging form of content in 2025. Whether you work in branding, marketing or communications, now is the time to get up to speed if you want to stand out from the crowd.
Here are the top video content trends for 2025 and tips on how to use them strategically in your business.
1. Ultra-short videos - snackable content wins
In an age where attention is a scarce resource, 15-60 second videos have become gold. They work perfectly on platforms like TikTok, Instagram Reels and YouTube Shorts, and are increasingly being used on LinkedIn and in advertising.
Use it for:
- Product introductions
- Employer branding (meet an employee in 30 seconds)
- Event teasers
Tip: one idea per video and hook in the first 3 seconds.
2. Video first on social media
Social media is prioritizing video more than ever. If you’re still using images with text overlay as your primary social media strategy, you’re missing out on reach and engagement.
In 2025, you should think video first when you:
- Plan campaigns
- Develop your content calendar
- Reuse existing content (e.g. blog → video)
3. Silent video = closed captioning is a must
Over 80% of social media videos are watched without sound - that’s why captions and subtitles are not only nice, but necessary.
Use text that:
- Summarizes the message short and sweet
- Works on small screens
- Supports the visual
4. AI and automation in video production
AI editing tools and voice-over generators make it possible to produce video faster and cheaper. But! Human creativity and strategy are still key.
Use AI to:
- Editing and highlights
- Text generation and translations
- Analyzing performance
But let it be a tool and not a replacement for storytelling.
See also the blog post about our top 3 AI tools.
5. Video in employer branding and recruitment
Businesses are increasingly using video to communicate:
- Attract candidates
- Display company culture
- Give insight into everyday life
Candidates expect it. Especially the younger generations will scroll right past if you don’t have something visual and vibrant to offer.
6. Create a video strategy
It’s no longer about making one great-looking movie for the front page, but about thinking about video as a strategic communication tool.
Ask yourself:
- How does video support our brand over time?
- What stories do we want to tell and to whom?
- How can we reuse and tailor video for different platforms?
You may need a Film Budget!
At Filmbudget, we help companies produce video content that keeps up with current video content trends and hits the mark.
We work with strategy, concept development and the production itself, so you don’t just get a beautiful movie, but a story that works.
Fill out the contact form to learn more about pricing and how we can create video content for your business!
