You have produced a great video. It’s been shared on LinkedIn, posted on the website and sent out in the newsletter.
But… did it work? Or is it just something we feel?
Measuring video ROI (Return on Investment) can seem overwhelming, but it doesn’t have to be. Here’s a simple guide on how to measure the impact of your video marketing… without guessing.
Start with the goal
ROI depends on what you want to achieve. It could be, for example:
- More leads
- Higher conversion on the landing page
- Increase your brand awareness
- More job applications (employer branding)
If you don’t have a clear goal, it becomes impossible to measure what you got out of your video – and if you even got what you wanted.
Measurable key figures
Here are some concrete metrics you can track:
| Target type | Examples of KPIs |
| Range of coverage | Views, impressions, impressions |
| Commitment | Average view time, click-through rate, shares |
| Handling | Leads, downloads, contact forms |
| Sale of products | Conversions, order count, revenue |
| Recruitment | Applications, traffic to job site |
We don’t recommend measuring all these types of data as it can take a lot of resources and time. Instead, it’s about looking at your goal and choosing the data that is relevant to measure.
Use data you already have access to
- LinkedIn/Meta Analytics: Look at impressions, clicks and interactions in Metabusiness suite
- Google Analytics: Track video views and subsequent actions
- CRM or webshop: How many leads/sales come from the video campaign?
Remember: Not all value is directly measurable
Videos that strengthen your brand, add credibility to your website or explain your services better also have value – even if it doesn’t show up on the bottom line right away.
Ready to get video that adds value – and can be measured?
At Filmbudget, we don’t just make beautiful movies with great storytelling. We make video with a purpose and help you measure what you get out of it.
In addition, we always offer a social media package for your video; the same video in different formats to suit each of your platforms.
Because we have both creativity and business acumen!
Contact us and get a quick overview. We always start with a clear goal and a transparent budget.
