Here are our tips on how to create emotion in video.
You can have the sharpest message and the most polished product in the world. But if your video only speaks to the brain and not the gut, you’ll lose your audience before they have time to think.
What does it mean to talk to the brain?
When you speak to the brain, you focus on:
- Facts and benefits
- Logical arguments
- Information and functionality
This is important because many people watch your video because they want to know specifically how your product or service makes a difference.
But logic and facts should be accompanied by emotions and gut feelings.
What does it mean to hit the stomach?
Talking to your stomach means you:
- Creates identification
- Evokes emotions (curiosity, pride, relief, confidence)
- Use images and sound that feel - not just explain
This is where the impact lives. With video that speaks to emotions, you tap into something in people that they can’t describe or consciously think about.
How to create emotional impact in your video
Here are 4 techniques you can use whether you’re making brand video, employer branding or product video:
1. Tell a story
With storytelling, you affect the human that your viewer can mirror themselves in.
2. Use music wisely
Music is the fastest way to emotions. The right sound sets the mood long before the words land.
3. Choose images with soul
Authentic scenes, genuine expressions and intimacy work far better than stock video of handshakes. Use your own employees, preferably someone who looks natural on video.
4. Set the tone from the first second
The first 3 seconds determine whether people stick around. With a good start that stirs something in the viewer’s stomach, you can get them to keep watching.
Want a video with emotional impact?
At Filmbudget, we make videos with both brain and heart. Videos that ignite something in the minds of those watching - and that create value that can be felt. We are experts in storytelling, and our passion is to evoke emotions that convert to action.
Get a film budget here and let us create video that hits the mark.
