Many companies have large image archives that are rarely used optimally. Images are stored in folders without a clear plan and new content is produced even though relevant material already exists.
A strong content strategy with images is all about overview and planning.
From single images to content strategy
Images should not be seen as standalone elements, but as part of an overall narrative. By defining visual themes and formats, images can be used more consistently across platforms.
It creates recognition and strengthens the brand’s visual identity.
Reuse creates value
One photo shoot can deliver content for website, social media, ads and presentations. By planning its use in advance, you can get far more value from your investment.
This requires images to be produced in formats and variations that make them flexible.
Images and performance
Still photos still play an important role in advertising. Many ads perform better with images than video, especially when the message needs to be quick and clear.
That’s why images should be an integral part of the performance strategy.
At Filmbudget.dk you can see price examples of photoshoots and get help planning a content strategy that makes better use of your visual material.
