Do you want to engage your customers, attract new ones and create more visibility online? Then content marketing is a powerful tool. Here we guide you through what content marketing really is – and how to get started.
What is content marketing?
Content marketing is an effective way for you to gain visibility. By sharing valuable and relevant content on different platforms, you can position yourself as an expert in your field.
It’s about sharing content that has value for your target audience so they want to follow you. The focus is on communicating what the user needs to know rather than what the company needs to tell. And you can do this in different formats, such as video, blog posts or how-to guides.
Content with substance
Over time, content marketing has become the equivalent of traditional advertising, where it’s all about clever slogans and empty promises.
With content marketing, you create a more loyal relationship with your customers and your audience will see you more as an expert in your field than a slick salesman. Customers appreciate your content if they feel it’s relevant and helpful.
But today, competition is fierce because content marketing as a strategy is being used everywhere. That’s why it’s important to create quality content that really creates value for your customers, but is also well-produced. And that’s regardless of whether it’s written text or video productions.
How to get started with content marketing
Here are our suggestions on how to approach content marketing: Create a strategy, produce your content, send it out into the world and keep an eye on it.
Create a strategy
Who should your content reach?
Your target audience is important to define before you produce your content. Once you know who your target audience is, you can easily find out what content they value and how to convey your message to them.
Then ask yourself: What do they need to know and how do they prefer it to be presented?
What do you want to tell us?
You know a lot about your area of expertise and you probably have a lot you want to share. But you need to find the golden balance between sharing what you want to share and what your target audience needs to know about.
Use SEO tools, chatGPT or ask them directly on social media. Find out what people search for when they Google topics in your field. You may have found this post by googling “content marketing”, which is great for us, because then our content marketing works.
Where should the content live?
Before you create content adapted for Instagram, for example, you need to find out if your target audience uses that platform. Once you know where your audience is, you need to find out what type of content is suitable for the platform.
Once you have your strategy in place, you can start producing your content in a targeted way.
Write, record and produce!
This is where you need to put on your creative hat.
Based on your strategy, you need to determine which content format best suits your audience and platform, such as image, audio, video and text.
Once the shape is chosen, find your angle and focus for each piece of content.
It’s important that you don’t put too many messages together in one post, but that you stay focused and spread the messages out into several pieces. When it’s split into multiple pieces, you have more to share over time and your audience is easier to retain in your content.
Send the content on its way
Now you need to decide whether you want to do paid advertising or organic content, and then you need to produce catchy texts that fit your productions.
Take some time to set it up well and follow the strategy you’ve created. Make sure you target the right audiences with your post text and any advertising strategy.
How does it perform?
Once your content has been live for a while, it’s a good idea to take a look at how it’s performing. There are various data analysis tools you can use for this. For example, if you post on Facebook, Meta business suite can give you some statistics.
For example, keep an eye on how many people have clicked through to the website from your ad, how many views, likes and comments you get and which platforms it performs best on.
This gives you an overview of what works best, what doesn’t work and what you want to do more of in the future.
Ready to get started?
Content marketing is an investment in relationships and your brand in the long run.
At Filmbudget, we can help you create videos that engage and convert.
Fill out the contact form with your video ideas. We’ll get back to you right away.
