An explainer video is a powerful tool for presenting your brand, product or complex service in a short, visual and easy-to-understand way. It’s ideal for landing pages, social media, sales presentations and onboarding.
At Filmbudget, we help companies turn the complex into the concrete through professional video production. Here are our top 5 tips for creating an explainer video that not only looks good – but actually works.
1. A sharp script is the foundation
It should be concise, clear and targeted to your audience.
Start by defining the problem your target audience is experiencing and then show how your solution makes a difference. Think about storytelling, tone and language: should the video be professional, playful or personal?
Tip: A strong script sticks to one clear message and speaks directly to the needs of your target audience.
2. Short and precise beats long and detailed
In an explainer video, the rule applies: The shorter the better. You only have a few seconds to grab the viewer’s attention – and even fewer to hold it.
The ideal length? 60 seconds – equivalent to about 150 words.
Focus on your key messages:
- What makes your solution unique (your USPs)?
- What should the recipient take with them?
3. Keep it simple – and structured
An effective explainer video makes it easy to understand the hard stuff. It requires a clear structure. Use this simple 4-step model in scripting and structure:
- The problem – “Are you having trouble finding your way around…”
- The solution – “We have developed a solution that…”
- How it works – “How it works in practice…”
- Call to action – “Book a demo / Read more / Get started…”
Structure creates overview – and makes your message easy to follow and remember.
4. Talk about benefits – not features
Many companies are tempted to list every feature of their product. But what really works in an explainer video is putting into words how the product improves the customer’s life or workday.
Example:
Instead of “100 GB storage” – say: “Store all your vacation photos in one place without running out of space.”
At Filmbudget, we help you find the human angles that identify and engage – not just inform.
5. Use a professional speaker with personality
The audio in an explainer video is just as important as the visuals. A professional voice-over:
- Creates credibility
- Support your brand
- Bring your message to life
A good voiceover isn’t just about clarity – it’s about tone, pace and emotional presence. We work with experienced voice actors and help you find the voice that best suits your video.
Ready to create an explainer video that works?
At Filmbudget, we have produced explainer videos – always with a focus on sharp storytelling, clear structure and visual quality.
Do you want sparring on your idea? Get in touch – we’ll help you with a professional solution.
